Our Strategy
Our goal is to drive transformational growth for Amref UK between 2024 and 2030, to support Amref’s work towards Africa’s health transformation. Here’s how we’ll do it.

Amref’s vision is for lasting health change in Africa
We live in a rapidly changing world. We must adapt with those changes to ensure that everyone, everywhere, has access to the healthcare they need and at a price they can afford.
In Africa, we know that this change is driven in large part by six factors:
Our Strategy
With this rapid change as the backdrop to our work, our strategy crystallises our mission to:
- Catalyse and drive community-led and people-centred primary healthcare systems.
- Address the social determinants of health to increase equitable access to health.
What is primary healthcare?
- In a health system, primary care is the first point of contact that a person has with the system. It will usually involve general medical services for common illnesses provided by doctors, nurse practitioners, or other trained health professionals.
- Primary care is an integrated approach with people at its centre. It considers the social, environmental and economic factors that influence health, and addresses them through a focus on prevention—how to empower people with the information and tools or technology they need to keep themselves healthy—from birth to death.
What are the social determinants of health?
- Social determinants of health are the factors that influence people’s health—whether positively or negatively.
- They broadly consider the conditions that people are born, grow, work, live and age in. These also include the wider systems that shape how we live, for example, economics and politics.
- These factors can include someone’s access to education, to nutritious food, and employment to their gender, and their exposure to the impacts of climate change.
- Research shows that social determinants of health can be more important than health care or lifestyle choices in influencing health.
The strategy is aligned with key regional and global policies and strategies that will shape Africa’s health agenda. These include the WHO’s Sustainable Development Goals (SDGs), Universal Health Coverage (UHC) 2030, and the African Union’s Africa Health Strategy.
Together, our goal is to help create lasting health change in Africa, to realise the vision of an Africa with Health for All.
Our strategy aims to deliver this goal by strengthening community health systems to increase access to, and use of, primary healthcare. This will reduce morbidity and mortality rates in communities, as well as reducing healthcare costs both for individuals and for governments.
Our Goal in the UK
Amref Health Africa UK’s primary purpose is to raise funds from UK partners and supporters for Amref’s community-led health programmes.
Our strategy 2024-2030 aligns with the priorities identified by our colleagues in Africa, as detailed in our Amref Global Strategy, but is tailored to the UK context.
We are aiming for transformational growth in the UK to support the Amref work being done to achieve Africa’s health transformation.
We know that building transformational growth requires solid foundations and ambitious vision. To achieve this, we will focus on two clear strategic aims.


Keep reading
You can download a two-page summary of the Strategy here.

The progress we're making
Read Amref Health Africa UK's 2023 Impact Report to see how we're doing against our goals.