Our Strategy
Our goal is to ensure that by the end of 2023, an increased number of people in sub-Saharan Africa have access to high-quality health services every year as a result of our support. Here's how we'll do it.
Our Objective
Amref Health Africa UK’s strategy aligns with the priorities identified by our colleagues in Africa but is tailored to the UK context. We are aiming for growth: not because we want Amref UK to take up more space, but to increase the reach and impact of our work in Africa.
We want to ensure that by the end of 2023, an increased number of people in sub-Saharan Africa – the majority women and girls – have access to high-quality health services (including training) every year as a result of our support.
The strategy is structured around three key objectives, designed to play to our strengths – and to stretch us.
Mobilise resources
. . . by developing partnerships and engaging supporters.
We are aiming to increase our income by around 50% to £6.5 million a year by the end of 2023. The bulk of our income is secured for specific projects in Africa, and comes from three sources, all of which we aim to grow. We will further diversify our network of Trusts and Foundations and secure more multi-year partnerships.
Inspire others through stories of impact
We will produce communications that routinely inspire UK supporters to engage with and invest in Amref Health Africa. Strong and nuanced storytelling will be the bedrock of everything we do. We will provide evidence of the change our work facilitates. The UK public, and our peers, will perceive us as a leading authority on health in Africa: because we are.
Drive change through advocacy
We will contribute to shared advocacy initiatives through our membership of umbrella organisations and networks, feed into research, and share evidence of what works - generated through our programming - with decision-makers in the UK.
As the UK arm of Africa’s leading health NGO, we can ensure African voices and expertise are included in key conversations.
Keep reading
You can download a two-page summary of the Strategy here.
The progress we're making
Download Amref Health Africa UK's 2021 Impact Report to see how we're doing against our goals.